Maiwe embraces minimal and natural skincare principles, botanical ingredients, and female entrepreneurship. Their inspiration comes from Lake Maihue, or Maiwe in its original spelling. This lake in southern Chile is a blue haven amidst ancient woods, endemic plants, and volcanoes. The treasured rosehips in the brand's products are harvested from wild roses that thrive in these untamed natural surroundings.
Maiwe’s skincare line is formulated in Antwerp, Belgium by Maayke Ruyffelaere. Only essential, raw ingredients like natural oils and validated natural actives are used. To protect the delicate balance of the skin barrier, the formula of each product is free of fragrances or other inflammatory ingredients. Maiwe believes fully in protecting and nourishing your skin with just a few essentials. The products are pregnancy-safe, suited for all skins, even the most sensitive ones in need of deep hydration and tender loving care.