After having experienced significant hair loss herself due to the resumption of a stressful and exposed job after giving birth, Flore met a scalp and hair expert who spoke to her about the benefits of brushing. The desire then arose, with her friend Pauline, to reconnect men and women to their hair, their texture and their care, while creating a magnificent everyday object of extreme quality, and in the most sustainable way possible.

Surrounded by a group of experts - dermatologist, aesthetic doctor, hairdresser, acupuncturist - they questioned them for several months about the health and physiological needs of both the scalp and hair. 

On the other hand, they joined forces with local designers and craftsmen with unparalleled know-how to bring La Bonne Brosse to life, the best hair brush in the world, made in France.