From an early age, Jena Covello, founder of Agent Nateur, suffered from hormone-related diseases, like endometriosis and adenomyosis. After her fourth surgery, she started learning as much as she could about the disease and the many ways she could treat it through a combination of Eastern, South American, and Western medicine. She began by eliminating pesticides and GMOs through an organic diet. The transition to eating organic food and using non-toxic cleaning supplies was relatively easy as products were readily available; however, the search for beautiful, holistic cosmetics and an effective deodorant proved to be futile. That's when she decided to make her own deodorant without aluminium. After mixing different formulas for hours in her West Hollywood kitchen, she developed a sample and gave it to her friends and family. Soon after a full collection of results-driven green beauty essentials was there. Jenna is committed to sourcing the most effective, non-toxic ingredients from Europe and small suppliers in the United States.
Why we love Agent Nateur? For her range of highly performative essentials, for the addictive fragrances and the great sensoriality, and for the efficient deodorants.