When a French couple, Stephanie, art historian, and Richard, pharmacist, decide to step into the big courtyard of entrepreneurship, they literally dusted off the toothpaste industry and turned it into glamorous pieces of art.

But don’t be fooled by the highly desirable packagings and the evocative names - Une Piscine à Antibes, Tropical Crush, Sweet Extravagance, Lebon toothpastes are as good inside as they are sexy outside. No chemicals, no paraben, no sulfate, no fluoride, no titanium dioxide found in regular toothpastes. Only certified organic ingredients like sweet Moroccan mint, green tea, aloe vera, papaya, cinnamon, pineapple, rooibos, rose and orange blossom, naturally sweetened with Stevia Rebaudiana and fragrances elaborated by perfumers in Grasse, south of France.

We are sure you will make the pleasure last way more than the recommended 3-minutes. You might even not want to spit it out.